Tag Archives: Mohsin Altajir

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PR: Scotland to be European centre of world’s most expensive beef

Scotland is set to be the home of the largest Japanese Wagyu beef production in Europe by the end of 2014 as a Perthshire farm announces a major expansion to its operation.

Highland Wagyu, owned and run by husband and wife team Mohsin and Martine Altajir from Blackford Farms a 25,000 acre estate situated in Perthshire, has acquired the entire herd of 300 Wagyu cattle from David Ismail of Fordel, Glenfarg in Perthshire for an undisclosed sum.

The acquisition makes it the UK’s largest producer of Japanese Fullblood Wagyu beef, the world’s most expensive beef, which is famous for its highly marbled, tender meat that fetches up to £250 pounds a kilo.

The Highland Wagyu herd of 100 Wagyus with 150 in calf – fondly referred to as McWagyu – will be joined by the Fordel herd from next week.

The expanded operation is on course to reach 700 head of cattle by September, 1000 in the new year and around 1500 at the end of 2014.

Mohsin Altajir said: “I believe that Wagyu is the best beef in the world and the future of the beef industry in this country. We will make Scotland the Wagyu centre of Europe.

“The Fordel herd has the ultimate high grade Blackmore genetics from Australia, renowned to be the best outside Japan. David sold us our first 100% Fullblood Wagyu bulls and females to get us started two years ago and it snowballed from there, so we couldn’t let his herd go to anyone else.”

Martine Altajir said: “Wagyus are seen as delicate cattle but they’re flourishing on the Perthshire grassland. We feel it’s the best place to breed the animals and we’ve invested in creating the right buildings to house them. We’re focusing heavily on breeding fullblood Wagyu using native animals, who make excellent surrogate mothers, but we’ve also started to cross our Wagyu with other breeds on the farm with much success.”

David Ismail of Fordel said: “I am happy to see after a lot of dedication that my herd has gone to a family that are truly passionate about the Wagyu breed, and I’m sure Mohsin and Martine will be very successful in their quest to centralise Wagyu breeding in Scotland. I wish them the best of luck.”

-ENDS-

Issued on behalf of Highland Wagyu by JK Consultancy. For further information please contact: Jenny Kumar on 07989 557198 or email jenny@jkconsultancy.com

NOTES TO EDITOR

  • Photos available on request.

About Highland Wagyu

Highland Wagyu was established in 2011 by husband and wife team Mohsin and Martine Altajir at Blackford Farms in Dunblane. Together they run the Japanese breed, which produces the most expensive beef in the world.

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Media invite: Scotland to be European centre of world’s most expensive beef

What: Highland Wagyu, run by husband and wife team Mohsin and Martine Altajir, will announce a major expansion of its operation, making it the biggest producer in the UK and on course to be the largest Japanese Wagyu beef production in Europe by the end of 2014.

The Altajirs, whose family own Highland Spring, will be available for interview and photographs at the farm where you’ll have a chance to get up close and personal with the Wagyus and find out what makes this delicate breed so special.

A press release will be issued on the day.

Why: Japanese Wagyu is the world’s most expensive beef, which is famous for its highly marbled, tender meat that fetches up to £250 pounds a kilo. It’s eaten by the rich and famous and is a must-have on the top chefs’ menus at the finest restaurants across the world.

When: Sunday, July 28th 2013 @ 10.00 am.

 

Where: Quoiggs Beef Lot (Blackford Farms), Greenloaning, Perthshire. SAT NAV: FK15 0ND

Please wear wellies or appropriate footwear for farm conditions

Directions

Northbound Stirling to Perth

Take the A9 from Keir roundabout, pass Dunblane & continue up the road under the flyover and turn left for Greenloaning. You will pass a primary school on the right and after 100 yards there is a junction. Turn left, go up and over the flyover. You will see big sheds on the left and sign for Blackford Farms/ Quoiggs Beef Lot.

Southbound Perth to Stirling

Continue from Perth south and take the right junction from the A9 to Greenloaning. You will pass a primary school on the right and after 100 yards there is a junction. Turn left, go up and over the flyover. You will see big sheds on the left and sign for Blackford Farms/ Quoiggs Beef Lot.

Contact: Jenny Kumar of JK Consultancy on 07989 557198 or jenny@jkconsultancy.com