Media invite: Scotland to be European centre of world’s most expensive beef

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What: Highland Wagyu, run by husband and wife team Mohsin and Martine Altajir, will announce a major expansion of its operation, making it the biggest producer in the UK and on course to be the largest Japanese Wagyu beef production in Europe by the end of 2014.

The Altajirs, whose family own Highland Spring, will be available for interview and photographs at the farm where you’ll have a chance to get up close and personal with the Wagyus and find out what makes this delicate breed so special.

A press release will be issued on the day.

Why: Japanese Wagyu is the world’s most expensive beef, which is famous for its highly marbled, tender meat that fetches up to £250 pounds a kilo. It’s eaten by the rich and famous and is a must-have on the top chefs’ menus at the finest restaurants across the world.

When: Sunday, July 28th 2013 @ 10.00 am.

 

Where: Quoiggs Beef Lot (Blackford Farms), Greenloaning, Perthshire. SAT NAV: FK15 0ND

Please wear wellies or appropriate footwear for farm conditions

Directions

Northbound Stirling to Perth

Take the A9 from Keir roundabout, pass Dunblane & continue up the road under the flyover and turn left for Greenloaning. You will pass a primary school on the right and after 100 yards there is a junction. Turn left, go up and over the flyover. You will see big sheds on the left and sign for Blackford Farms/ Quoiggs Beef Lot.

Southbound Perth to Stirling

Continue from Perth south and take the right junction from the A9 to Greenloaning. You will pass a primary school on the right and after 100 yards there is a junction. Turn left, go up and over the flyover. You will see big sheds on the left and sign for Blackford Farms/ Quoiggs Beef Lot.

Contact: Jenny Kumar of JK Consultancy on 07989 557198 or jenny@jkconsultancy.com

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