Case
Study

Scottish Decorators’ Federation

SDF is the national trade association for the painting and decorating industry in Scotland, representing around 75% of the painting and decorating work carried out in Scotland. A lobbying organisation, the Federation’s CEO Ian Rogers and elected members sit on a range of committees, including the Scottish Parliament’s Cross Party Group for Construction, to champion broad-based training and regulation within the industry.

  • SDF is the national trade association for the painting and decorating industry in Scotland, representing around 75% of the painting and decorating work carried out in Scotland. A lobbying organisation, the Federation’s CEO Ian Rogers and elected members sit on a range of committees, including the Scottish Parliament’s Cross Party Group for Construction, to champion broad-based training and regulation within the industry.

    Working closely with the CEO and the National Council, I was tasked with bringing up-to-date all the Federation’s communication activities and marketing collateral, which has included creating a website and Facebook page.

  • I worked as a project manager, providing a mix of media relations, event organisation and management, social media, online film and branding, to look after the SDF’s varied projects and campaigns, including for its apprentice registration arm SPADAC (Scottish Painting and Decorating Apprenticeship Council) and the Scottish Construction Operatives Registration Executive (SCORE), a construction accreditation scheme.

"We required someone who took possession of the tasks and personally saw them through to fruition, giving continuity and personal service. That’s what Jenny offered and delivers in a personal and professional way."
Ian Rogers, Chief Executive of SDF

Services

  • Communication strategy
  • Media relations
  • Events
  • Copywriting
  • Social media advice
  • Project management

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